Netflix is in the midst of a $20 billion expansion of its artificial intelligence (AI) research lab.
It’s a move that could help it compete with Google and Facebook, which are already building AI labs to help them grow.
Netflix said it would invest $20M in the new lab, the company said in a filing with the Securities and Exchange Commission on Wednesday.
It is in its second year of construction.
The $20m comes after the company announced last month that it would spend $2 billion to expand its AI research team.
Netflix will also be working with Google to develop machine learning and deep learning technology.
Netflix has invested in some of the most advanced AI research in the world.
The company is currently building its AI lab in Irvine, California, with the help of private investors.
Netflix CEO Reed Hastings said in December that the company will be investing $5 billion in its AI labs over the next two years.
The first phase of the expansion will be focused on building software to help Netflix identify content creators, the Wall Street Wall Street journal reported.
Netflix plans to spend $5B to develop AI software for its service.
Netflix says the software will help Netflix understand how users consume content.
It will also use machine learning technology to learn about user preferences and behavior.
Netflix, like other tech giants, is looking for ways to increase its customer base, the WSJ reported.
The software could also be used to improve Netflix’s delivery of movies and TV shows.